It’s wild to think Bleach: Brave Souls turns ten this July. I still remember firing it up back in 2015, skeptical that a mobile beat-’em-up could capture the soul of BLEACH. Fast-forward a decade and Brave Souls has not only survived the fickle world of gacha games—it’s become a gathering point for anime fans and mobile gamers alike. With its 10th anniversary events kicking off, this is shaping up to be the most generous—and ambitious—celebration yet. Whether you’re dusting off an old account or diving in for the first time, here’s why you’ll want to mark your calendar.
Most mobile titles flame out after a couple of years. Brave Souls has defied that trend, steadily growing to over 100 million downloads worldwide. Remember the 5th anniversary’s first major banner with Fullbring Ichigo and Uryū collab units? Then the 8th anniversary spotlighted new graphics and story chapters. Each milestone introduced fresh mechanics and fan-favorite characters—and the community has stuck around because KLab keeps things creative. They’ve woven a living timeline of BLEACH lore, from the Soul Society arc through Thousand-Year Blood War, all wrapped in free-to-play accessibility.
This year’s celebration runs from late July through early September on iOS, Android, PC, and PlayStation 4/5. It’s packed with content designed to reward every kind of player. Here are the headline acts:
Step-up banners aren’t new, but this feels like the most free-to-play friendly iteration yet. Across ten steps:
KLab will reveal full character kits during its July 24 livestream, following past live reveals that dropped detailed breakdowns of attack stats, cooldowns, and special moves. If you’re chasing meta-defining units, this is the banner to focus on. Save your orbs now, skip side banners, and be ready when the curtain goes up.
Rather than a solo grind, this co-op event rewards genuine teamwork. Jump into a room, tackle missions together, and watch your point meter climb. Points unlock tiered rewards:
This structure flips the script on grindy events by making progress feel communal—and way less lonely. Even pairing with randoms nets solid rewards if you pull your weight.
Beyond the flashy banners, the dev team is rolling out QOL patches long-time players have begged for:
These might sound minor, but cutting minutes off each session and removing repetitive taps compounds into a notably smoother experience.
Developers have hinted at new story chapters beyond the Thousand-Year Blood War arc, plus collaborations that could introduce fresh faces into the roster. Expect more interactive EX abilities and possibly a revamped friendship system to encourage daily co-op.
After ten years, Bleach: Brave Souls still surprises. This anniversary cycle—blending generous summons, team-oriented events, and meaningful updates—is a genuine celebration of the franchise and its community. Veterans get nostalgic thrills and competitive new toys, while newcomers enjoy catch-up mechanics that smooth the learning curve. It’s a rare balance in the gacha space—one that proves KLab isn’t ready to phone it in.
If you’ve ever been curious about Brave Souls or you’re a long-time fan looking for a reason to log back in, the next few weeks are your window. Generous login bonuses are live, orbs are primed for spending, and co-op rooms are calling your name. Don’t wait—this is the slice of BLEACH fandom you’ve been missing.
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