FFXIV’s Little Ladies’ Day is back Feb. 26 — log in at the exact start to grab the freebies

This is the one seasonal drop you can actually schedule: Little Ladies’ Day returns Feb. 26

This caught my attention because Final Fantasy XIV’s seasonal events are where Square Enix hands out some of the most visible – and free – cosmetics of the year. Little Ladies’ Day is back from Feb. 26 to Mar. 12, and with a confirmed reward list and official start times on the Lodestone, you can plan to be online the instant the event begins so you don’t miss the good stuff.

• Start: Feb. 26 – March 12, 2026 (official window confirmed)
• Who: Players level 15+ can pick up the quest in northern Ul’dah from the Royal Seneschal
• Why it matters: free, limited-time cosmetics and housing items you’ll regret missing

Key takeaways

• Official start is Feb. 26 – check Lodestone times for your region before logging on.
• Quest: “What Can Eye Do for You?” (starts in Ul’dah, minimal level requirement and short runtime).
• Rewards include new idol-style t-shirts, six color-varied Cheer emotes, a Weeping Cherry Tree housing item, an Orchestrion roll, and event advertisements.
• If you missed last year’s items, some are available on the Online Store starting Feb. 26.

When to log in — and why the reported times were messy

Several outlets published the event dates and a handful of times, but there’s been confusion about the exact moment the event unlocks for North American players. The Square Enix Lodestone entry published on Feb. 19 is the authoritative source: the event window is Feb. 26-Mar. 12, and NA servers go live at the Lodestone-listed start time (check your region). Some headlines used staggered regional times that don’t match the Lodestone — that discrepancy matters if you’re trying to hit the server at launch to claim time-limited freebies.

Bottom line for players: don’t rely on a secondary roundup for start times. Check the Lodestone for your region (and convert the timestamp to your timezone) so you can be logged in and ready when the quest becomes available in northern Ul’dah.

What to claim — the cosmetics and housing items worth logging in for

The confirmed reward slate is small but flashy — the sort of stuff that sells for attention in screenshots and socials. Expect idol-style t-shirts with character faces, six color-variant Cheer emotes (from Rhythm Red to Light Yellow and greens/blues), a Weeping Cherry Tree for your estate, an Orchestrion roll (so you can soundtrack your shrine), and event advertisement decor. Previous-year Seneschal and Prince attires are also being made available through the Online Store for players who missed them.

Personal take: the t-shirts are a little divisive — face-printed shirts will turn heads, but housing items like the cherry tree are the real long-term flex. If you care about screenshots, the glowstick/emote colors and the tree will likely be the most used pieces.

How long does it take and where to start

The event quest is accessible to characters level 15 and up. You start by speaking with the Royal Seneschal in northern Ul’dah to pick up “What Can Eye Do for You?” — it’s a short, light-hearted questline that should take roughly 15-30 minutes depending on dialog reading and travel time. That makes it easy to pop in at the exact start time, collect the rewards, and get back to whatever else you had planned.

Why this matters now (and what to watch)

Event cosmetics are free but ephemeral: if you don’t log in during the window you either miss the items or have to buy them from the Online Store. Square Enix confirmed the event and rewards ahead of time, which is your cue to set a reminder. Also keep an eye on Patch 7.45 timing — there’s a small chance overlapping updates in early March could affect server availability or timing for any follow-up content.

What to watch next

• Double-check Lodestone region timestamps right before Feb. 26.
• Patch 7.45 notes for any overlapping downtimes in early March.
• Community reaction to the idol t-shirts versus housing items — expect a lot of screenshots.

TL;DR

Little Ladies’ Day runs Feb. 26–Mar. 12. Be online at the official Lodestone start time for your region so you can pick up the Ul’dah quest, claim the limited cosmetics and housing items, and avoid missing the freebies — the cherry tree and emotes are the ones worth waking up for.