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Nintendo Switch 2 Launches to Record Demand—But Does the Hype Justify the Price Hike?

Nintendo Switch 2 Launches to Record Demand—But Does the Hype Justify the Price Hike?

G
GAIAJune 5, 2025
5 min read
Gaming

I’ll be honest-the Nintendo Switch 2 launch instantly grabbed my attention. Not just because I’ve been gaming on nearly every Nintendo system since the SNES, but because this is the rare moment where excitement, nostalgia, and corporate risk-taking collide. Eight years after the original Switch rewrote the rules for hybrid consoles, its successor is out in the wild, and the response is nothing short of a phenomenon. But as a gamer-and someone who’s watched Nintendo’s rollercoaster history up close-I can’t help but wonder: are we getting more than just a shinier box at a much steeper price?

Nintendo Switch 2: Launch Frenzy Meets Next-Gen Expectations

Key Takeaways: What Actually Matters About the Switch 2 Launch

  • Unprecedented demand: Over 2.2 million preorders in Japan alone, plus massive lines in France and elsewhere—proving Nintendo’s hybrid formula still has serious pull.
  • Steep price jump: The Switch 2 costs €469.99 at launch, with first-party games as high as €89.99—raising eyebrows even among diehard Nintendo fans.
  • Supply and distribution headaches: Some territories face shortages and canceled preorders, echoing classic Nintendo “scarcity” launches.
  • Nintendo’s balancing act: Can the Switch 2 match its predecessor’s 150-million-unit legacy despite a tougher economy and much stronger competition?
FeatureSpecification
PublisherNintendo
Release DateJune 5, 2024
GenresHybrid Console, Handheld, Docked
PlatformsNintendo Switch 2

The Switch 2’s launch was, in a word, wild. Midnight launches across Europe had fans lining up outside flagship stores, hoping to snag a console before stock ran out. In Japan, Nintendo reportedly racked up a staggering 2.2 million preorders—an all-time record for any Nintendo hardware debut. Even with that, you couldn’t walk into a Tokyo shop and pick one up on a whim; if you didn’t preorder, you were out of luck. France saw similar buzz, with Parisian retailers like the Fnac at Saint-Lazare opening at midnight and drawing massive crowds (and, yes, some epic queue footage).

Globally, this is classic Nintendo: a carefully orchestrated launch with just enough supply drama to stoke FOMO, but ultimately enough units in key markets to keep momentum going. The original Switch thrived on just this kind of “get it while you can” mania, so it’s no surprise Nintendo is doubling down on the playbook.

But here’s where the story gets complicated. The Switch 2 isn’t just a modest upgrade. Nintendo’s asking fans to pony up €469.99 for the console—a full €140 more than the original Switch’s launch price. Even more eyebrow-raising: big first-party titles like Mario Kart World are hitting €89.99 in physical form. For context, that’s venturing into next-gen PlayStation and Xbox pricing territory, but with Nintendo’s own unique spin (and, let’s be honest, their signature lack of price drops).

From my perspective, this is a real gamble. On one hand, Nintendo has a history of making their hardware feel “essential” even when it’s not the most powerful on paper. On the other, they’re testing just how much goodwill and nostalgia can outweigh sticker shock. The fact that Nintendo is projecting sales of 15 million units by March 2026—pretty much matching the OG Switch’s first-year numbers—is either confidence or wishful thinking, depending on your level of cynicism.

What’s especially interesting (and honestly, a little bold) is that Nintendo is banking on hardware upgrades and a fresh slate of exclusives to justify the jump. But with the PlayStation 5 and Xbox Series X already struggling with slowing sales and gamers increasingly savvy about upgrades, Nintendo needs to make sure the Switch 2 isn’t just a “Switch Pro” with a higher pricetag. Otherwise, even diehard fans could start to balk.

For me, the real test will be how this new ecosystem treats players. Is Nintendo finally going to smooth out their online services, add more flexible backward compatibility, and keep their game prices reasonable? Or will we get more of the “Nintendo premium” tax that’s made digital and physical prices frustrating in recent years? Early signs aren’t entirely reassuring, especially since game prices are already higher out the gate.

Why This Actually Matters for Gamers

If you’re a lifelong Nintendo fan, the Switch 2’s launch is both exciting and concerning. The enormous demand proves that Nintendo’s magic still works, especially when it comes to hybrid gaming. But the higher prices—both for hardware and games—raise real questions. Are we paying for genuine innovation or just for the privilege of staying in Nintendo’s ecosystem? And what about families and younger players, who made the original Switch such a massive hit thanks to its accessibility and price?

From an industry view, the Switch 2 could either kick off another golden era for Nintendo—or mark the moment when the company’s premium approach starts to wear thin. The ball is now in Nintendo’s court to show us that the investment is worth it, not just in hardware specs, but in games, services, and the overall player experience.

TL;DR

Nintendo’s Switch 2 has launched to record-breaking demand, with preorders and launch lines reminiscent of the original’s 2017 debut. But a steep price hike for both the console and its games could test even the most loyal fans. If Nintendo delivers on innovation and player value, the Switch 2 could match or beat its predecessor’s legacy. If not, it risks losing some of the mainstream magic that made the original Switch a global phenomenon.

Source: Nintendo via GamesPress