
Game intel
Palworld Mobile
This caught my attention because Palworld on phones is a big swing. The original blew up on PC/console by mashing monster collecting, survival, and base-building with unapologetic chaos. Translating that to mobile is either genius or a UX nightmare. At G-STAR 2025 (Nov 13-16, BEXCO, Busan), KRAFTON is going all-in: a theme park-style booth, an actual first public hands-on for Palworld Mobile, and the return of CAFÉ PUBG complete with donuts, dev guests, and a Digital Stamp Rally. It’s a vibe-now let’s separate spectacle from substance.
KRAFTON is turning its booth into a Palworld playground: a rocket launcher-themed Pal Hunting Zone (yes, they’re channeling the game’s gleeful absurdity), a Pal Capture Zone with plush throws at moving sphere baskets, and a large photo spot headlined by fan-favorite Pals like Jetragon and Cattiva. It’s all tied together by a mission system that nets digital stamps and exclusive merch—classic convention catnip with just enough interactivity to keep queues moving.
The real news is the hands-on. Palworld Mobile is built by PUBG STUDIOS, which matters: that team understands large-scale, networked shooters, seasonal live ops, and how to make touch controls less miserable than they could be. KRAFTON says the mobile version retains core Palworld pillars—collecting and training Pals, open-world survival, and building—while adding mobile-optimized controls and a “skill-based combat system.” That phrasing suggests more intention in aiming, dodging, or active abilities rather than pure auto-fire. I’m expecting simplified building menus, radial wheels for tools, and possibly gyro support for aiming if they’re serious about skill expression.

Cool booth, but what about the actual game? A few big unknowns will define whether Palworld Mobile is a quick theme-park ride or a platform you stick with:
KRAFTON’s pedigree helps. PUBG (and its mobile counterpart) has taught the company hard lessons in netcode, anti-cheat, matchmaking, and live events cadence. Even if a different studio handled PUBG MOBILE day-to-day, the institutional knowledge around scaling a social shooter is relevant. Palworld’s mix of PvE survival, base management, and chaotic combat is a different beast, but if PUBG STUDIOS nails session length and control flow, this could become a regular commute game rather than a novelty demo.

Alongside Palworld Mobile, KRAFTON is bringing back CAFÉ PUBG in the BTC Hall—a themed rest area riffing on PUBG: BATTLEGROUNDS with a collab menu from Old Ferry Donut. There’s a Secret Room Shooting Zone, special events, and a stage show with PUBG STUDIOS leadership, including Director Taehyun Kim and Sangkyun Kim (Head of Dev Division). Expect a mix of community Q&A, roadmap hints, and creator segments. For hardened PUBG players, this is the spot to listen for quality-of-life changes, anti-cheat updates, or map rotations—things that actually move the needle more than branded pastries.
Palworld became a cultural moment by letting players do what other monster-collectors wouldn’t. Bringing that energy to mobile could open the floodgates in regions where handheld dominates and survival builders lag behind gacha RPGs. G-STAR is the perfect stage: Korea’s biggest games show thrives on big booths and hands-on queues that generate viral clips. If the demo shows smooth building, readable UI, and honest-to-goodness skill expression in combat, KRAFTON will have exactly the kind of TikTok-friendly proof that fuels pre-registrations.

But if the build leans too hard on auto-play, timers, or fiddly menus, the crowd will clock it instantly. Palworld works because it feels unruly and player-driven. Sand that down too much for mobile and you lose the spark.
KRAFTON’s G-STAR 2025 booth is a spectacle, but the Palworld Mobile hands-on is the real story. If PUBG STUDIOS delivers clean controls, readable UI, and combat that rewards skill, this could be the rare survival-builder that works on phones. If it’s swamped by timers and auto-play, expect the hype to fade by the time the donuts do.
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