The Streamer Awards sets viewership records, becomes most popular English stream on Twitch in March

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The Streamer Awards 2023 was quite a success for its creator, QTCinderella, as it set record numbers and became the most-viewed Twitch stream for the English language in March (so far). Having kicked off last year amidst much fanfare, the event outdid itself this time, thanks in no small part to the availability of community casting to fans and viewers.

The Streamer Awards 2023, held on March 11, saw stars from the streaming and entertainment industries arrive in droves to either receive awards, perform, or support those up for trophies. When the event concluded, Sentinels’ Valorant star Tenz won the Gamer of the Year award, and Kai Cenat was the expected choice for Streamer of the Year.

There were two other major winners on the night, as Jerma985 notched the Legacy Streamer of the Year award, while PaymoneyWubby deservedly claimed the Streamers’ Streamer Award. These wins capped off an event that returned bigger and better this year in terms of presentation and run time.

Here are some numbers that Streams Charts has come up with regarding QTCinderella’s biggest creation to date.

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The Streamer Awards 2023 does record numbers

Basic numbers from The Streamer Awards 2023

The Streamer Awards 2023 emanated from The Wiltern in Los Angeles, with QTCinderella and Valkyrae hosting the gala event, which started with the red carpet and moved on to the main awards show. The latter replaced Maya Higa as the announcer this year, which saw gongs handed out in 26 categories compared to 27 last year.

Three new categories were added in 2023 (Best Soulslike Streamer, Best Art Streamer, and Hidden Gem Award), while four were removed (Best Super Smash Bros. Streamer, Best ASMR Streamer, Best GTA RP Streamer, and Legacy Award). To be considered for nominations, streamers needed to have at least 200 total hours of streaming. The event was broadcast live on QTCinderella’s Twitch channel and on channels of content creators who followed the rules, such as MissMikkaa and MoistCr1TiKaL.

Including community casting, The Streamer Awards 2023 achieved 2.3 million Hours Watched, 580K Peak Viewers, and 426K Average Viewers. These numbers represent a significant increase in viewership compared to the previous year, with growth rates of 176%, 152%, and 154%, respectively. It is worth noting that this year’s event also had an additional 40 minutes of airtime.

This success in viewership numbers was because of official community casting that was allowed in 2023, whereas it was only streamed on QTCinderella’s Twitch channel in 2022. The simultaneous broadcasting of the event by numerous popular creators attracted more viewers, which could indicate a promising direction for future events.

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The Streamer Awards 2023 is the most viewed Twitch stream in English so far in 2023

The Streamer Awards 2023 also became the most viewed Twitch stream based on Peak Viewers in the English language so far in 2023. At 355K PV, it beat the likes of Sapnap (297K) from March 5 and Kai Cenat’s February 28 (219K) stream.

Interestingly, thanks to his now-legendary subathon, Kai Cenat finds himself on this list twice, also appearing in the ninth position. The only two non-individual channels here were Valorant and LEC, as the two disciplines’ various esports tournaments have been running throughout the year.

One intriguing fact is that despite all this success, in terms of just her channel, The Streamer Awards 2022 remains QTCinderella’s most viewed Twitch stream to date in terms of Average Concurrent Viewers, with this year’s iteration now in second place. However, QTCinderella revealed during a “Ban Appeals” live stream with Maya Higa that she invested $900,000 in this year’s event, compared to $200,000 in the previous year.

2023’s Streamer Awards did see her gain 55K followers, and it was a marked improvement in the viewership stats she was putting up from her streams this year, as QTCinderella’s Twitch channel did not really put up eye-catching numbers before March 11. This achievement also ranked her among the top ten most-viewed Twitch streams of the year, based on Peak Viewers up to that point.

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The awards show definitely impacted the streamer’s numbers positively and helped her climb up the streaming platform’s hierarchy. Having already been one of the most famous figures on the purple platform, its broadcast helped solidify QTCinderella’s place among the absolute best.

By Ravi Iyer

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