When Ubisoft unveiled The Crew Motorfest Season 7 as a Ferrari celebration, I raised an eyebrow—mixing deep automotive lore with a sprawling open world is catnip for racing fans. But in today’s live-service era (games that receive regular post-launch updates rather than one-off releases), it’s easy to worry about padded content or microtransaction traps. So does this Ferrari focus actually shine under the hood, or is it just gloss over an old chassis?
At the heart of this season is the virtual Enzo Ferrari Museum, plopped onto Maui’s tropical terrain. It’s more than a photo backdrop: Ubisoft roped in Michele Pignatti Morano, one of Ferrari’s real museum directors, to narrate key events in the “Ferrari Supercars” playlist. While Gran Turismo 7’s static Museum Mode gives you displays to ogle, Motorfest weaves history into actual events—so you’re not just clicking through car facts, you’re driving the story. Early chatter on the game’s forums suggests players appreciate this fresh take, though we’ll need retention data to see if it sticks.
Anyone who completes the museum tour will earn early access to the ultra-rare Ferrari F80 and, at Street Tier 2, the legendary 288 GTO. Those unfamiliar with “tiers” (performance brackets that group cars by power and handling) should note: higher tiers unlock more competitive races but demand greater skill. Ubisoft’s reward curve here feels smarter than some Forza Horizon seasons, which sometimes lock everything behind grinding calendars. Still, it’s worth tracking how many players actually finish every event.
After the Italy-via-Hawaii leg wraps in July, Season 7 pivots to “Luxury Chronicles: Europe,” spotlighting French elegance, German precision and more across 13 weekly events. Finish them all and you can bank up to a million in-game credits—an appealing incentive for completionists. Meanwhile, 17 new vehicles push the total roster toward 800. Among them are hypercars (extreme performance machines with six-figure price tags IRL) like the Genty Akylone and competition-spec machines such as the Audi R8 LMS GT2. Even a bike—the Triumph Rocket 3 R—joins the fray, which diversifies the play but has sparked debates on Discord about whether Motorfest’s identity is veering too far from four wheels.
Veterans have long griped about the “Fast Fav” system: despite the name, swapping favorite cars felt anything but speedy. Season 7’s full customisation update finally delivers one-click vehicle switching. And for immersion fans (or screenshot addicts), the new “Immersion Mode” hides the HUD (heads-up display) entirely—a feature many players have clamored for since launch. On the competitive side, the revamped Grand Race structure and added Spectator Mode (complete with split-time tracking) bridge the gap between casual couch sessions and livestreamed esports, much like Forza’s replay mode but with real-time viewer engagement.
Here’s the crux: Motorfest isn’t just tacking on more cars—it’s layering curation, narrative and player-driven tech into a live-service shell. Compared to Forza Horizon’s often FOMO-driven seasonal events, Ubisoft Ivory Tower seems to be prioritising community feedback over microtransaction funnels—at least for now. Of course, the ultimate test will be whether Season 7 avoids content bloat and paywalled exclusives down the line; tracking future feature creep and grind times would help clarify the long-term impact.
If you drifted away from The Crew Motorfest, Season 7’s Ferrari museum, European playlists and genuine gameplay upgrades make a strong case for a return lap. It balances nostalgia with fresh systems, offering something for car-culture nerds and casual racers alike—no mere repaint of the hood.
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