
Game intel
The Day Before
Let’s be blunt: “The Day Before” wasn’t just a letdown-it’s a cautionary tale for every gamer burned by overhyped disaster launches. When this supposed survival MMO launched on December 7, 2023, it was pitched as a mix between The Last of Us and The Division. For anyone who followed its development (and endless delays), the promises ranged from ambitious open-world looting to deep, story-driven co-op. But when the game finally hit Steam in early access, it was a glitchy shell, missing most of what players were sold on. Four days later, developer Fntastic threw in the towel and shut up shop, yanking the game from sale and admitting defeat.
I was tracking The Day Before mainly out of morbid curiosity—it was everywhere on “coming soon” lists for years, getting showcased with fancy trailers, but the devs rarely showed raw, uninterrupted gameplay. That should’ve been the first red flag. Then came excuse after excuse: “server issues”, “unexpected bugs”, weird silence on development progress. Classic hallmarks of vaporware. If you remember No Man’s Sky’s original launch chaos, but without the comeback story, this is that—on hard mode.
By the time it launched, the Steam community was primed for disaster. People called out asset flips, broken AI, and entire features missing—stuff you might expect in a half-baked early-access indie, not the “most wishlisted game on Steam” at one point. Within four days, Fntastic shuttered, admitting they couldn’t fix what they’d broken, and player counts instantly cratered to single digits. No refunds for most buyers, no roadmap, just a Reddit wasteland of furious threads and “I told you so” posts.
Here’s where it gets surreal. According to SteamDB, after the servers “closed” on January 22, 2024, the player count hit 1, and stayed there—sometimes—until November. Was it a bot? A dev? Some Twitch sadist? Probably not an ordinary player, since the servers were meant to be dead. I like to imagine a lone survivor, wandering the silent streets of New Fortune, clipping through unfinished buildings, the absolute definition of post-apocalypse. Honestly, that stuck online presence is the best horror story the game ever told.

It’s probably a developer connection—only someone with back-end access could bypass the server lockout. Yet, as goofy as it sounds, it’s a fitting end: one stubborn soul, unable to let the dream die, even when everyone else moved on.
You’d think a collapse like this would be the end for a studio. But Fntastic “came back” in late 2024, pitching a party game called Escape Factory (a discount Fall Guys clone, by the sound of it) and launched a crowdfunding campaign. Hardly surprising: the campaign failed, and the project was cancelled in a month. Now they’re teasing another title called Items—a horror prop hunt in the vein of GMod’s classic hide-and-seek mode.

Let’s be real: after The Day Before, this studio’s reputation among actual players is radioactive. Even diehard fans on forums and Discords warn off newcomers. If Items materializes at all, it’ll carry the shadow of this disaster with it. The industry loves a redemption arc, but so far, Fntastic is writing the playbook on how not to handle hype, trust, and community good will.
We’ve all seen studios promise the moon and deliver shovelware—Anthem, Fallout 76, you name it. The Day Before stands out because it was so brazen, so public, and so utterly hollow on launch. The fact that a single player (or bot, or dev) haunted those empty servers does say something about toxic hope, but mostly, it’s a reminder: don’t preorder, don’t get blinded by slick trailers, and wait for real gameplay, not marketing sleight-of-hand.

Fntastic wants a second chance. But after one of the industry’s biggest fakeouts, they haven’t earned it. Wait for proof, not promises next time.
The Day Before was a historic flop, leaving one player to wander its ghostly servers after everyone else gave up. Fntastic’s failures should warn gamers: demand clear progress, ignore empty hype, and never trust a studio’s word over real gameplay evidence.
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