
Every major flagship refreshed in the last twelve months, so the shortlist looks different from anything written in early 2026. As of now:
The rest of this guide is how to pick between them without reading six spec sheets — and the honest warning about using any of these for gaming.
This is the step I tried to skip and it cost me money. If you use an iPhone, iPad or Mac daily, Apple’s earbuds are simply better integrated: instant pairing, automatic device switching, spatial audio with head tracking, Find My. On Android — or a mixed setup — Sony and Nothing make more sense, and on a Galaxy phone Samsung’s own buds unlock features nobody else can.
Launched 19 September 2025 at $249, and they remain Apple’s current Pro model — there is no AirPods Pro 4. What changed versus the Pro 2 is more substantial than the version number suggests:
At $249 list and frequently $169–$220 on sale, they’re the easy answer for iPhone owners. AirPods 4 remain the pick if you can’t tolerate anything inside your ear canal — the ANC version is remarkable for an open design, though it can’t touch the sealed Pro.
Samsung’s current flagship, on sale since 11 March 2026 at $249.99, and already widely discounted to around $210 or below. The argument for them is the same as Apple’s: on a Galaxy handset you get seamless switching, the full feature set, and a Game Mode that shortens the Bluetooth buffer for lower audio delay. Off Samsung hardware, much of that advantage evaporates.
Sony launched the XM6 on 12 February 2026 at $329.99, with wide availability from the 23rd. It’s the most expensive pair here and the one I’d hand to someone who wants maximum capability regardless of phone.
Noise cancelling is the headline and it earns it — this is the pair I reach for on a plane or in a metro tunnel, and it kills low-end rumble without the pressure sensation some people get from aggressive ANC. Sound is warm out of the box but never muddy, and LDAC on Android gives you real headroom.
What sold me beyond ANC was the boring stuff: multipoint that actually works (pair phone and laptop, forget about it), Auracast support, and roughly 8 hours per charge with ANC on. The companion app is still the best in the category if you like tuning EQ or setting location-based ANC profiles.
Get them if: you want the most capable in-ears available and you’re not price-sensitive. Skip them if: the previous XM5 is on clearance — it’s still excellent and now much cheaper.
Launched 18 September 2025 at $179 / £179 / €179. This is where the price-to-capability curve is steepest in 2026: real ANC, a proper companion app with EQ, wireless charging, and the transparent design that still looks more expensive than it is. It doesn’t beat Sony or Sennheiser on outright sound or ANC, but the gap is much smaller than the $150 price difference suggests.
Launched April 2024 and now around $89 / £69. I’ve bought a lot of “bargain” earbuds that ended up in a drawer. These didn’t. You get usable ANC, wireless charging at this price, app-based EQ, and a fit stable enough for light workouts. The sound is flatter than the Ear (3) and the ANC lets more high-frequency noise through, but for podcasts, YouTube and commuting it’s completely fine.
Get them if: your budget is tight, or you don’t want to lose €250 in a taxi.
Announced at CES 2024 at $299.95 and now typically $230–$260. Still my reference among in-ears when I want to sit down and actually listen. Treble is precise without turning harsh, bass has texture rather than just weight, and the Smart Control app goes deeper than most — including proper hearing-profile setup. Around 7 hours with ANC, roughly 21 with the case.
Get them if: you’re picky about music and willing to pay for it. The ANC is competitive now, but Sony still wins that specific fight.
Launched 28 August 2024 at $179.95. Bone conduction plus a small air-conduction driver, sitting in front of your ears rather than inside them, so your ear canal stays open and you can hear traffic and other runners. It’s a permanent, genuine transparency mode — no electronics faking it.
You don’t get deep bass slam — that’s the trade for an open ear canal — but for podcasts, audiobooks and most music while moving, it’s fine. And the wraparound band genuinely doesn’t shift, which is more than I can say for any in-ear I’ve run in.
Don’t buy these as your only pair if you also want noise isolation. They deliberately have none.
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Worth checking:
Safe to ignore: marketing adjectives with no measurement behind them; “up to” battery figures that don’t say whether ANC is on; and codec bragging — good tuning over AAC still beats bad tuning over LDAC.
None of these are gaming earbuds, and no amount of “Game Mode” changes the physics. Standard Bluetooth latency is noticeable in fast shooters even with low-latency modes engaged — you’re generally looking at 80–120 ms, versus roughly 20–40 ms through a dedicated 2.4 GHz dongle. Samsung’s Game Mode on a Galaxy phone and Apple’s tight integration on iOS both help, but neither closes that gap.
If you play competitively, use a wired set or something with a 2.4 GHz dongle. On console specifically the situation is stricter still — the PS5 doesn’t support Bluetooth audio at all, which our PS5 headset connectivity guide explains along with the workarounds that actually function. For open-ear gaming audio at a desk, the open-back headset guide is the better starting point.
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Nothing has launched. They arrived in September 2025 and remain Apple’s current Pro model in July 2026, still receiving feature firmware. If you need them now, buy them now — and watch for the sale pricing, which has reached $169.
Only if ANC and features are your priority. The XM5 remains very good and is far cheaper now that the XM6 has replaced it. The XM6 wins on noise cancelling, comfort and connectivity features — but the gap is smaller than the price gap.
Not really. They help on a phone that supports them with well-encoded files, and they’re irrelevant on streaming services at standard quality. Don’t reject a pair that’s a better fit just because it lacks a codec logo.
None of them, honestly. If gaming audio matters to you, buy a dedicated wired or 2.4 GHz headset and keep the earbuds for everything else. That’s the setup I’ve ended up with and it’s the right answer.
Mid-2026 is an unusually good moment. Every major flagship has refreshed within the last twelve months — Apple in September 2025, Nothing the same week, Sony in February 2026, Samsung in March — so nothing on this list is about to be superseded, and the previous generations are all discounted. Start from your actual usage (ecosystem, then commute versus office versus sport), pick from the shortlist, and stop chasing spec sheets. Good earbuds disappear into your routine, which is the entire point.