I’ll be honest: when I hear GTA VI is finally locked for a (supposed) May 2026 release, my hype levels shoot through the roof like every other Rockstar fan. But when I read that analyst Mat Piscatella thinks Grand Theft Auto V will be its biggest competitor…well, I had to stop and think. What other game released in 2013 still sells this well, a decade later? It’s wild, but it also highlights something the suits at Rockstar must be stressing over: GTA V isn’t just a beloved classic-it’s a living, breathing monster that’s very much alive. The question isn’t “Can anyone challenge GTA VI?” It’s “How do you get millions of GTA V diehards to move on?”
There’s all this talk about GTA VI being “the most anticipated game ever,” and honestly, I buy that. The numbers back it up: Rockstar’s first trailer racked up 264 million views in a matter of months, and the second one sits comfortably north of 128 million. No other studio—maybe except Blizzard in its heyday or Nintendo on its best day—commands that kind of attention with just a logo drop. Yet, behind the million-view trailers and Internet-breaking rumor mill, there’s an elephant in the room for Rockstar: GTA V’s legacy is more than nostalgia. It’s the default social hub for millions of players, not just a single-player classic.
Don’t get me wrong—every time Rockstar moves, the whole industry freezes. Developers push release dates, publishers get cold feet about major launches, and even established franchises steer clear of the GTA hurricane. But GTA V isn’t leaving quietly. Every stats report puts it up near the top of sales charts, with only Minecraft beating it out over the long haul. Minecraft is all about sandbox creativity, while GTA V’s staying power is thanks to GTA Online—and that’s where things get really complicated for GTA VI.
Let’s face it, GTA V Online is still a cash cow for Rockstar, more than a decade after its original launch. We’re talking regular updates, absurd amounts of vehicles and content, and a player economy that rivals the GDP of small countries. More importantly, you’ve got a playerbase who’ve thrown years (and, let’s be honest, a painful amount of real-world money) into building their criminal empires. Moving to GTA VI isn’t just about buying the new game—it’s about giving up all that hard-earned stuff for what will almost certainly be a bare-bones online suite at launch, compared to the bloated behemoth V’s Online has become.
Rockstar isn’t dumb. They know most players won’t abandon their garages, penthouses, and legendary heists overnight. Unless GTA VI Online launches with something properly seismic—like significant cross-progression, migration of V assets, or absolutely mind-blowing novelties—the transition might be slow and even painful for much of the core community. I’ve seen it happen before: Call of Duty fans reluctant to swap over between entries, MMO migrations that fracture player bases, you name it. The inertia is real, and GTA V is its own best competition.
Look, I still get chills rewatching the Vice City-inspired neon trails in those GTA VI teasers. But seasoned Rockstar fans know that at launch, even their biggest games arrive without the full slate of features that make their predecessors legendary. GTA V Online was bare at first too—heck, it was broken for weeks—before snowballing into the phenomenon we see today.
The reality is, asking players to walk away from a decade’s worth of investment for a brand new world with fewer bells and whistles is a tough sell. I wouldn’t be surprised if GTA V held onto a shockingly large chunk of its community for years after VI drops. Could Rockstar bridge the gap with aggressive bonuses or crossover content? Maybe. But even the biggest studios have struggled to pull off seamless player transitions (Bungie with Destiny 2 migration, anyone?). I’d love to see GTA VI raise the bar, but nobody should underestimate GTA V’s death grip on the player base. This isn’t just a Rockstar problem; it’s a testament to how sticky these online games have become.
GTA VI is shaping up to be a juggernaut, but its real fight is against its own older sibling. Rockstar will have to pull off something special to lure players from GTA V’s online universe, given all the progress—and cash—fans have poured into it. Don’t expect an overnight migration. GTA V is the true “final boss” here.
Get access to exclusive strategies, hidden tips, and pro-level insights that we don't share publicly.
Ultimate Gaming Strategy Guide + Weekly Pro Tips