Yostar’s Anime Expo 2025 Booth: Stella Sora Debut & Fan Zones

At Anime Expo 2025, Yostar will significantly expand its presence in the Los Angeles Convention Center. The publisher has reconfigured Booth E-85 to accommodate dedicated zones for each of its flagship titles, introduce the first North American hands-on demo for Stella Sora, and roll out enhanced fan engagement activities designed to foster community interaction.

Booth Layout and Dedicated Zones

Yostar’s new booth layout breaks down into separate areas for Arknights, Azur Lane, Mahjong Soul, Heaven Burns Red, and Stella Sora. Attendees can:

• Explore a “coastal summer” Arknights installation with themed decorations and interactive displays.
• Visit Azur Lane’s red carpet photo area, celebrating the game’s loyal community through nostalgia-driven set pieces.
• Try Mahjong Soul’s tactical puzzles in a quiet lounge setting tailored to strategy gameplay.
• Experience Heaven Burns Red’s story panels and message wall for fan testimonials and community art.

Stella Sora: First North American Hands-On

Stella Sora will make its offline debut in North America at Anime Expo 2025. The demo station features an interactive mini-game that highlights core mechanics and offers physical rewards tied to in-booth achievements. This approach aims to demonstrate the title’s gameplay depth rather than relying solely on promotional merchandise.

Enhanced Fan Engagement Features

Yostar has introduced multiple touchpoints to strengthen player-publisher relationships:

• Headhunting Swag Pulls: A physical version of the gacha mechanic, granting exclusive collectibles.
• Cosplay Photobooths: Branded backdrops and props for fan costumes related to each game’s universe.
• Red Carpet Oaths: Community rituals allowing attendees to share their in-game commitments via message cards.
• Collector Merchandise: Limited-edition postcards and merch bundles aimed at completing set collections.

Implications for Fans and the Market

By dedicating separate spaces to each title and offering hands-on experiences, Yostar is prioritizing long-term community engagement over one-off promotional stunts. For fans, this strategy may increase retention by validating player contributions and creating shared rituals. In a market where gacha fatigue and service-game skepticism are common, on-site interactions can serve as a differentiator, reinforcing brand loyalty and potentially attracting new players through word-of-mouth.

Conclusion

Yostar’s Anime Expo 2025 booth demonstrates a shift toward experiential marketing in the gacha segment. If the Stella Sora demo resonates and the themed zones deliver immersive value, the publisher may set a new standard for fan-first exhibitions at gaming conventions.