The Midnight Walk: Merch Guide – What Exists and What’s Unofficial

If you are shopping for The Midnight Walk merch, here is the part that saves you money up front: there is no official apparel line, and almost everything you will find on a marketplace is fan-made. The one piece of genuinely official physical merchandise is the Pix’n Love PS5 Collector’s Edition, which ships with a 17cm Potboy figurine. Everything else is unlicensed, and Potboy is the character carrying that entire fan scene.

The short version

• No official merch store or apparel line exists. The developer, MoonHood, has only shown prototype Potboy merch, not a launched product.
• The only official physical item is the Pix’n Love PS5 Collector’s Edition, which includes a 17cm Potboy figurine.
• Fan merch lives on Etsy. The most visible listing is a Potboy / Midnight Walk shirt with a list price around $23, frequently discounted to roughly $15-$16.
• Potboy is the merch hook, not the logo. The companion is the silhouette fans recognize, so character art translates far better than a title treatment.
• Buy fan pieces for the art, not as collectibles. Quality and licensing are not the same thing.

What official merch actually exists

There is exactly one official physical product, and it is bundled rather than sold as standalone merch: the Pix’n Love PS5 Collector’s Edition, which includes a 17cm Potboy figurine alongside the game. If you want something licensed in your hands, that figurine is the only confirmed route right now.

Beyond that, there is no official online merch store and no apparel line. MoonHood, the studio behind the game, has shown only prototype Potboy merch — not a launched product you can buy. So if you are checking the official site or the PlayStation page hoping for a hidden store button, you are not missing anything. There is no apparel rollout, no standalone figure line, and no branded storefront tied to the game.

What fan merch is actually out there

The visible merch scene is almost entirely third-party, and it lives on Etsy. The clearest example is a fan-made Potboy / Midnight Walk tee — listed as something like “The Midnight Walk Shirt – Creepy Indie Horror Game Tee.” Its list price sits around $23, and it is often discounted to roughly $15-$16. Treat that as a single live listing to pin, not a fixed market price; marketplace listings move and sell out.

That pattern is normal for a stylish indie. Fans move faster than publishers. Once a character lands, marketplace designs appear before any official rollout does — and for this game, that character is Potboy. The companion is visually distinct and easy to turn into wearable art, which is why fan listings lean on the lantern companion rather than the full title.

Why Potboy is the merch hook

In a clay-crafted, stop-motion dark fantasy built around handcrafted textures, the most merch-friendly element is the shape players remember first. For The Midnight Walk, that is Potboy. The Burnt One drives the story and the world design sets the mood, but Potboy is the piece that leaves the screen and still reads on a black tee, a print, or an enamel pin.

It is also why the one official item that exists — the Pix’n Love figurine — is a Potboy. The companion is the natural mascot, and any future merch is most likely to lead with it. If you want to know exactly who Potboy is and where he sits among the cast, see our characters guide, and our breakdown of how Potboy works in light puzzles and stealth.

How to tell official from fan-made

Because there is no official store, assume any product is unofficial unless the listing proves otherwise. Use these checks:

• Look for the Pix’n Love name. The only confirmed licensed physical item is the Pix’n Love PS5 Collector’s Edition with the 17cm Potboy figurine. A loose “official figure” sold on its own is not that.
• Check for explicit licensing language. “Inspired by” and “fan art” signal unofficial. “Officially licensed” should name the rights holder — MoonHood or Fast Travel Games — if it is real.
• Watch out for “prototype” images. MoonHood has only shown prototype Potboy merch. A seller reusing those prototype shots is not selling an official product.
• Compare the art to the game. If a design looks like a generic horror print with the title slapped on, it is chasing search tags, not representing the game.
• Be careful with mockups. Digital shirt mockups are normal, but no real photos and no print-quality detail means buy cautiously.

The big mistake is assuming a product looks “too good” to be unofficial. A well-made fan shirt can still be unlicensed.

Should you buy now or wait?

• If you want something to wear: a well-made Potboy fan piece is fine, as long as you understand it is not licensed and you are paying for the art.
• If you are a collector: the Pix’n Love PS5 Collector’s Edition with the 17cm figurine is the only confirmed official item. Everything else is unofficial — do not pay collector prices for fan merch.
• If you are buying a gift: choose character-led Potboy art over a generic logo, and only buy when the seller is clear about exactly what the item is.

Common mistakes

• Assuming an official apparel store exists. It does not. Only the Pix’n Love Collector’s Edition figurine is official.
• Treating a polished Etsy listing as a collectible. It is fan-made unless it names a rights holder.
• Paying a fixed “market price.” The visible shirt lists near $23 but is often discounted to ~$15-$16. Pin a live listing instead of trusting a single figure.
• Buying loose Potboy figures as “official.” The only official figurine ships inside the Pix’n Love PS5 Collector’s Edition.

Practical takeaway

The plan is simple. If you want official, buy the Pix’n Love PS5 Collector’s Edition for its 17cm Potboy figurine — it is the only licensed physical item. If you just want something to wear, buy a Potboy fan piece on Etsy for the art, expect a list price near $23 with frequent discounts to ~$15-$16, and treat it as unlicensed. There is no official merch store, MoonHood has only shown prototypes, so do not pay collector money for fan merchandise. While you wait, brush up on the rest of the game with our full walkthrough.